How SEO Works
Search engine optimization, or "SEO" for short, is one of the most important aspects of online marketing.
SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO is important because it helps your site appear as a top result when people search for keywords related to your business. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So, here's everything you need to know about SEO and why it’s vital to succeed in today’s digital world.
SEO is the practice of optimizing a website so as to increase its rank in the search engine results pages (SERP) for certain queries. The main aim of SEO is to improve the
SERP stands for Search Engine Results Page. It's the page you see after conducting a search on a search engine like Google, Bing, or DuckDuckGo. The SERP includes all of the results that the search engine has determined are relevant to your query. This can include traditional webpages, but also videos, images, articles, and more. The SERP is constantly changing as algorithms evolve and new content is published. As a result, SEO (Search Engine Optimization) is essential for anyone who wants their content to be seen by people conducting searches on the web. By optimizing your content for specific keywords and phrases, you can help ensure that your content appears near the top of the SERP, driving more traffic to your site.
PR, or page rank, is a metric used by Google to determine the quality and relevancy of a website. It is one of many factors that are taken into account when determining a website's position on the SERP (search engine results page). PR is calculated using a variety of factors, including the number and quality of inbound links, the structure of the website's internal linking, and the overall quality of the website's content. The higher a website's PR, the more likely it is to appear at the top of the SERP.